Turno Pricing and Features: Complete STR Cleaning Software Review 2026
Turno pricing review for STR operators: what it costs at 10+ properties, core features, what breaks, and whether it beats the alternatives in 2026.
🧹 What Is Turno?
Turno is a purpose-built STR cleaning coordination platform that connects short-term rental operators with vetted cleaning professionals, automates turnover scheduling based on booking calendar syncs, and provides photo verification of completed cleans. Originally launched as TurnoverBnB in 2016, the platform rebranded to Turno in 2022 and has since become the de facto standard for independent STR operators who want something better than texting their cleaner and hoping for the best.
The core value proposition is straightforward: sync your Airbnb, VRBO, or channel manager calendar, let Turno automatically assign cleans based on checkout/checkin gaps, and get photo confirmation when the job is done. That workflow alone eliminates the single biggest operational failure point we see across mid-sized portfolios — missed cleans due to miscommunication.
Turno operates as both a software platform and a marketplace. You can bring your existing cleaners onto the platform, find new ones through their vetted network, or do both. That dual model is one of its strongest differentiators against point solutions that only handle scheduling.
Try Turno Free for 14 Days →🏠 Our Experience With Turno at Scale
Through our work deploying WiFi infrastructure at 50+ STR properties via SkyYield, we sit inside the operational reality of a lot of different operator setups. Cleaning coordination is consistently where we see things fall apart — not during the booking flow, not during guest messaging, but in the 4-hour gap between checkout and the next checkin. That's where the chaos lives.
We've watched Turno deployments across portfolios ranging from 6 to 40+ units. A few consistent patterns:
- The calendar sync actually works. This sounds basic but it's not. Operators who previously ran cleaning via group texts or shared Google Calendars see an immediate reduction in missed and double-booked cleans when they migrate to Turno. The iCal-based sync is reliable enough that most operators stop manually verifying it after the first few weeks.
- The marketplace is uneven by market. In high-density STR markets like Nashville, Smoky Mountains, and Scottsdale, cleaner availability is strong and response times are fast. In rural or emerging markets, finding and retaining quality cleaners through the marketplace takes longer and requires more active management on the operator's end.
- Photo verification catches real problems. At a 20-property portfolio in East Tennessee, photo verification flagged a cleaning issue before a same-day checkin three times in one quarter. Those are three potential 1-star reviews that didn't happen. The photos also create an audit trail that matters when you're disputing cleaner quality claims.
- It doesn't replace a cleaning SOP. Turno handles scheduling and verification. It doesn't enforce your cleaning standards. Operators who run tight QC processes still need a checklist layer — either through Turno's built-in checklists (which are functional but basic) or via an integrated tool like Breezeway.
⚙️ Key Features
Automated Turnover Scheduling
Turno pulls from your booking calendar via iCal or direct integrations with Airbnb, VRBO, and most major channel managers. When a checkout is detected, it automatically creates a cleaning job and notifies your assigned cleaner (or sends it to the marketplace if no cleaner is assigned). The auto-scheduling logic handles back-to-back bookings, same-day turnovers, and buffer time rules. For operators who previously managed this manually, the time savings are significant — we've seen operators reclaim 5–10 hours per week at 15+ properties.
Cleaner Marketplace
With 170,000+ cleaning professionals in the network, Turno's marketplace is the largest STR-specific cleaner database in the US. Cleaners are rated by other hosts, and you can filter by location, availability, and nightly rate. The marketplace works best as a hiring pipeline — use it to find and vet cleaners, then build a direct relationship and manage them through Turno long-term. Treating it as an on-demand gig platform works less reliably, especially for last-minute jobs.
Photo Verification and Checklists
Cleaners submit timestamped photos upon job completion. You can build custom checklists that cleaners must complete before marking a job done. The photo verification is the feature operators consistently cite as most impactful — it shifts accountability and creates documentation. The checklist builder is functional but lacks conditional logic or room-specific branching that more sophisticated operations teams want.
Automatic Payments to Cleaners
Turno handles cleaner payments directly through the platform. You set the cleaning fee, Turno processes payment after job completion and photo verification. This eliminates the friction of Venmo/Zelle back-and-forth and creates a clean paper trail for accounting. At scale, this feature alone justifies the platform fee for most operators.
Calendar Integrations
Native integrations with Airbnb and VRBO are solid. For operators running a channel manager — Hostaway, Guesty, Hospitable, and others — the iCal sync is reliable but introduces a 15–30 minute lag compared to direct API integrations. For most operators, the lag doesn't create real problems. For same-day turnover operations with tight windows, it's worth knowing about.
Multi-Property Dashboard
The operator dashboard gives you a calendar view across all properties, cleaner assignments, job status, and payment history. It's functional and clean. It's not a full property management dashboard — don't expect guest communication, revenue tracking, or maintenance ticketing here. This is a cleaning-specific tool and the UI reflects that focus.
💰 Turno Pricing (2026)
| Plan | Monthly Cost | Per Property | Key Inclusions |
|---|---|---|---|
| Free | $0 | $0 | Up to 1 property, marketplace access, basic scheduling |
| Starter | ~$8/property | $8 | Unlimited properties, auto-scheduling, photo verification, checklists |
| Growth | ~$12/property | $12 | Everything in Starter + priority support, advanced reporting, API access |
| Marketplace Only | $0 (cleaner fee applies) | N/A | Find cleaners only, no automation features |
At 10 properties: ~$80–$120/month depending on plan. That's $960–$1,440/year. For context, one avoided bad-review situation or one saved missed-clean callback easily covers the annual cost. The math works.
At 30 properties: ~$240–$360/month. At this scale, you should pressure-test whether you need the reporting and API features in the Growth tier, or whether Starter plus a more robust ops platform like Breezeway gives you better total coverage.
Payment processing fees: Turno takes a small transaction fee when processing cleaner payments through the platform. This is separate from the subscription cost and is worth factoring into total cost modeling at volume.
See Current Turno Pricing →✅ Pros and Cons
Pros
- Largest STR cleaner marketplace in the US — real supply depth in major markets
- Auto-scheduling actually works and eliminates the most common missed-clean failure mode
- Photo verification creates accountability and an audit trail
- Integrated cleaner payments eliminate payment coordination overhead
- Pricing scales reasonably — $8/property/month is defensible at 10+ units
- Works with existing cleaners — no forced marketplace dependency
- Solid Airbnb and VRBO native integrations
Cons
- Checklist builder lacks conditional logic and room-specific branching
- Marketplace quality varies significantly by market — rural and emerging markets are thinner
- iCal sync lag (15–30 min) can matter for tight same-day turnovers
- No maintenance workflow or task escalation — cleaning-only scope
- Reporting is basic — not useful for portfolio-level operational analysis
- Customer support response times slow at peak season (summer, holidays)
- Not a replacement for an operations platform at 30+ properties
🎯 Who Turno Is For (And Who Should Skip It)
Turno is the right call if:
- You're managing 3–30 STR properties and cleaning coordination is your biggest operational headache
- You need a cleaner marketplace to hire or supplement your existing cleaning staff
- You want automated scheduling tied directly to your booking calendar without building custom workflows
- You're currently managing cleans via text, email, or spreadsheet and need a real system
- You want integrated cleaner payment processing without running it through personal Venmo or Zelle
Skip Turno (or add a layer on top) if:
- You're running 30+ properties with complex SOPs, maintenance integration, and multi-vendor coordination — evaluate Breezeway vs. Turno carefully at this scale
- Your primary market is rural or low-density — marketplace supply won't save you
- You need room-by-room inspection workflows with conditional checklists and escalation logic
- You're looking for a full operations platform — this is not that
- You want deep reporting for operational benchmarking across your portfolio
For operators building out a complete STR tech stack, Turno fits cleanly alongside a channel manager and a dynamic pricing tool. See our 2026 STR tech stack guide for how we structure the full toolset at different portfolio sizes.
🔄 How Turno Compares to Alternatives
The main alternatives in the STR cleaning software space are Breezeway, Properly (now largely folded), and building on top of your property management software's native task tools.
Turno vs. Breezeway: Breezeway is a full operations platform — it handles cleaning, maintenance, inspections, and has significantly more sophisticated task logic. It also costs more and takes longer to implement. For operators whose primary pain point is cleaning coordination and cleaner sourcing, Turno wins on simplicity and cost. For operators who need end-to-end operations management, Breezeway wins on depth. See our full Breezeway vs. Turno comparison for a side-by-side breakdown.
Turno vs. Properly: Properly effectively ceased active development after its acquisition. If you're currently on Properly, migration to Turno is the path most operators are taking in 2026. Check our